Growth Marketing Systems, Built to Convert
I build the CRM workflows, analytics tracking, and paid acquisition systems that give growing businesses complete visibility into their funnel — and the automation to turn that visibility into revenue.
Hi, I'm Philip
I’m Philip — a growth marketer who specializes in building the systems that make marketing measurable and scalable. I understand how easy it is to find yourself in a place where marketing activity is happening but clarity on what’s actually driving results is hard to come by. Leads are coming in, emails are going out, ads are running — yet the data feels scattered and it’s difficult to connect the dots to revenue. That’s exactly the gap I help close.
I work with digital product businesses to implement the CRM workflows, analytics infrastructure, and paid acquisition systems that bring together every marketing touchpoint into a clear, measurable picture. My goal is always to deliver something practical and tangible — systems that are fully built, properly tested, and ready to work for your business from day one.
At the core of what I do are three things: helping you capture and nurture leads automatically, giving you reliable data on where your revenue is really coming from, and making sure every pound or dollar spent on paid acquisition is tracked all the way to the purchase. When these pieces are in place, growing with confidence becomes a lot more achievable.
If you’d like to build a clearer, more connected marketing operation for your business, I’d love to help make that happen.
Services
What I Build
Core growth marketing systems that connect your traffic to your revenue — fully implemented, tested, and live.
CRM & Email Automation
Set up HubSpot workflows that automatically capture leads, segment contacts, and trigger the right email at the right time. From welcome sequences to lifecycle nurture — built to run without you.
- HubSpot CRM setup
- Automated email sequences
- Lead lifecycle workflows
Analytics & Event Tracking
Design and implement a structured GTM + GA4 tracking setup that gives you reliable data on every key action in your funnel. No more guessing which channel or which page is working.
- GTM configuration
- GA4 event architecture
- Funnel & conversion tracking
Paid Acquisition & Conversion Tracking
Launch Meta Ads campaigns wired to pixel events that fire on real purchase and signup actions. Spend tracked to outcome — not just clicks.
- Meta Ads setup
- Pixel & event tracking
- Purchase attribution
Optimization
Improve What You Have
Already have systems in place? These are available as standalone engagements to sharpen what's not performing.
Lead Capture System Optimization
Audit and improve your existing lead capture flow — from landing page forms to CRM entry. Tighten the gap between incoming traffic and qualified contacts in your pipeline.
- Form-to-CRM audit
- Signup flow improvements
- Opt-in rate optimization
Funnel Visibility & Reporting
Build a clear view of your marketing funnel: where leads come from, where they drop off, and which actions predict conversion. Data your team can act on — not just admire.
- Funnel stage mapping
- Dashboard setup
- Actionable KPI reporting
Marketing Automation
Implement behavior-based workflows that segment, score, and nurture leads automatically — so the right message reaches the right person without manual work from your team.
- Behavioral triggers
- Contact segmentation
- Drip sequence setup
Selected Works
Real projects showing how I've built the CRM workflows, analytics systems, and paid acquisition infrastructure that connect marketing activity to measurable revenue.
CRM & Email Automation
Built a lead capture and lifecycle email automation system for FlowSync, a SaaS productivity platform. The project focused on CRM setup, automated onboarding communication, and lifecycle marketing workflows designed to simulate how modern SaaS companies manage lead nurturing and user onboarding.
Analytics & Growth Tracking
Built a SaaS analytics and growth tracking system for FlowSync, a productivity SaaS platform. The project focused on event tracking architecture, SaaS KPI measurement, onboarding analytics, and funnel visibility using GTM and GA4.
Meta Ads Tracking
Built a paid acquisition and conversion tracking system for Relieviti Digital, a digital product business selling AI Prompt Packs. The project focused on Meta Ads setup, Meta Pixel integration, purchase tracking, and conversion attribution across the sales funnel.
Frequently Asked Questions
Common questions about how I work, what I build, and what to expect.